ShelfSignal

Retail Ready in 30

Would a grocery buyer say yes?

ShelfSignal helps emerging food and CPG brands sharpen their margins, positioning, pitch, and channel plan before they get in front of retail buyers.

Get your Retail Buyer Score™See how it works

Built for established CPG brands preparing to move from DTC into retail.

ShelfSignal hero

What to expect

30+ years

Perspective from grocery, wholesale, foodservice, national accounts, and sales leadership.

Buyer-side clarity

Direct feedback on what earns attention—and what gets a brand ignored.

No vague playbook

Every engagement ends with priorities, usable materials, and a practical next move.

The accelerator

Turn a good product into a credible retail proposition.

ShelfSignal examines the commercial details behind the packaging, then builds the story and materials buyers need to understand the opportunity.

  1. 01

    Diagnose readiness

    Assess product, packaging, pricing, margin, positioning, distribution, competitive context, and the strength of your current sales story.

  2. 02

    Build the buyer case

    Refine your retail positioning, margin logic, buyer presentation, pitch deck, and concise sales narrative.

  3. 03

    Choose the right doors

    Define target retailers, distributor and channel strategy, outreach scripts, and the sequence that fits your stage.

  4. 04

    Rehearse and execute

    Pressure-test the pitch in a mock buyer presentation and leave with a prioritized 30-day action plan.

Ten-point assessment

Score / 100

The Retail Buyer Score™ identifies the three issues most likely to weaken your next buyer conversation—before you use a valuable introduction.

Ways to work together

Start with the decision in front of you.

Retail Readiness Audit

$497

A focused expert review for brands that need to know what to fix first.

  • Readiness assessment
  • Priority gaps and risks
  • Recommended next steps

30-Day Retail Accelerator

$2,500–$3,500

The flagship engagement for founders ready to rebuild their buyer case and take action in one focused month.

  • Positioning and margin review
  • Pitch deck and sales story
  • Retailer and channel strategy
  • Mock buyer presentation
  • Outreach scripts
  • 30-day action plan
Apply for the accelerator

Retail Growth Advisory

$5,000+

per month

Ongoing senior guidance for brands actively navigating retail growth and national accounts.

  • Strategic sales counsel
  • Buyer and channel planning
  • Ongoing pitch refinement

Before the buyer meeting

Find out where your retail story breaks.

Start with a Retail Buyer Score™. Submit your product, packaging, pricing, and website for a candid assessment of your readiness.

Request your score

10

retail factors reviewed